FREE Online Training For Accountants: 

Three Proven Strategies To Win 3-5 High-Value Accounting & Advisory Clients Every Month... (Without 'Selling' & Even If You Have "No Time For Marketing"

Learn the same strategies Darren & Richard used to grow RightWay (Xero's founder's accounting practice) by 400%... and have now revealed to 1000+ other firms in Australia and NZ!


* Seats limited

"Finally, a webinar for accountants that actually taught me something new."  

– Scott Kay, Integrity Plus Accounting

Your Hosts: Richard & Darren

In This FREE Training, You Will Learn...

  • 3 PROVEN strategies to attract 3-5 high value accounting clients every month – WITHOUT selling and even if you have "no time for marketing"

  • How to command premium pricing without losing clients (STOP being beaten down by price sensitive clients – this is your path to higher profits and more respect).  

  • How to unleash a flood of high-quality referrals with 4-hours of extra “work” per quarter. (You’ll learn the maths – and strategy – to turn clients into your sales team!)  

  • How to communicate your value so dream clients sign. (Other accountant’s “compliance clients” will become YOUR advisory goldmines!)  

  • How to attract a steady stream of quality leads online... using the “pebble” in your prospect’s shoe. (When you have this simple 5-step “funnel”, new leads are just a click away.)  

Reserve Your Spot Now

These Are Strategies That Actually Work for Accountants in the REAL World... 

"We have had a healthy growth in ongoing clients... (About a 20% lift in the last 6 months). As someone who thought he knew it all, it's nice to reminded that I don't."

Gavin Waring, Your Business Angles

RightWay grew by a massive 400% over 2 years on Darren's watch. I would definitely recommend his involvement in any professional services, business development environment. 

Greg Sheehan, Former CEO and Co- Founder of RightWay

"I applied the ARMed principles from "packaging and pricing" for a prospect in my first month and they signed the engagement letter for $25k/year fee. 12 months on and I am now completing by best year ever!"

Grant McCarthy, McCarthy & Co Accountants

"I am landing new clients weekly, so I need to touch base back with the Armedin30days program as it is clearly working! :)"  

  Winnie Whately, Whately Accounting

"Already have 8 leads from starting last night... for only $31.94"

Mark Newman, MJN Accounting

Meet Your Hosts, Richard & Darren ... 

Richard Petrie 

Richard is a former cricket pro turned marketing coach, author and entrepreneur.  

Since hanging up the bat (and after playing against the likes of Allan Border, Mark Waugh and Merv Hughs!), he's spent 13 years helping accountants to grow their practices. 

(People like Gavin Waring, who grew his business by over $400K in the first year working with Richard!)  

He’s now an in-demand marketer, author, speaker and entrepreneur who's worked with Deloitte, ANZ, RightWay, BDO, Air New Zealand – to name a few.  

Darren Eagle 

Darren is the master marketer responsible for helping RightWay become the fastest growing accounting firm in Australaisia.  

Between 2014 and 2016, he used many of the strategies he learned from Richard to go from struggling marketer – burning money on flyers, Adwords etc – to helping grow the company by 400%. 

(During that period RightWay was generating over 300 meetings and 145 new clients per month!)

Now, Richard and Darren work together to help accountants grow their practices, while enjoying more freedom and having more fun!