Growing A Profitable
Accounting And Tax Practice…

…Starts Here!

Growing A
Profitable Accounting
And Tax Practice…

…Starts Here!

Why Accountants Join The 80/20 Academy

Higher Value Advisory Clients + Less Compliance Work = Better Lifestyle 

“Most accountants are so busy earning a living they forget to earn any real money” – Richard Petrie

Most accountants operate like an outsourced contractor. Our aim is to guide you towards having a profitable practice that ensures you only work with your ideal clients who pay more and demand less.  It’s time accountants started working smarter… not harder!

The 80/20 Academy is for accountants who:

  • Want to reduce their workload while making more money
  • Want low maintenance, high-value clients they enjoy working with
  • Love to learn and are ready now to scale their business 

Most accountants look, sound and promote themselves the same (give or take 10%).

To truly stand out from the crowd you need to think, act and market yourself differently. You need to create an Irresistible Offer that makes it impossible for your audience to ignore you. The 80/20 Academy is your gateway to being a ‘Next Level’ accounting practice that stands out and has clients chasing you.

What do you need help with today?

An Overall
Marketing Process

Discover How To Find And Attract
The Best Clients With This Free, Step-by-Step Systemized Flowchart


Better Referral

The #1 Referral strategy for accountants that ensures a steady flow of high quality and high value clients…


Better Quality

Learn why traditional marketing and advertising does not work for the accounting profession and what you should do instead…


Free Educational Material

View more

Richard Petrie
Creator of The FISH Client Attraction System For Accountants

Former International Cricketer, Richard has been helping professionals in the accounting industry around the world for over 12 years by sharing his knowledge and experience on how to attract leads and convert them into high paying advisory clients.

Richard is the author of What To Do If Your Marketing Sucks and is regularly sought after to speak at corporate events and was recently the guest speaker at Deloitte in NZ where he talked about resilience and mental toughness.

Richard has spent years studying the psychology of how and why people buy and in this webinar he will show you exactly what works and why.

You will love what he has to say.

Darren Eagle
Sales Mentor

Darren is a highly respected sales mentor and coach in the accounting industry who specialises in coaching accountants how to sell, without sounding ‘salesy’.

Between April 2014 and March 2016 Darren worked inside what became the fastest growing accountancy firm in Australasia (at the time) as their Head Of Sales Coaching & Marketing.

During that time the company experienced a 400% lift in client growth and were largely recognised as being the pioneers of cloud accounting and original disrupter of the industry.

Darren has hands on experience implementing what Richard teaches and combines Richard’s marketing knowledge with his sales skills to provide accounting firms with measurable sales and marketing success.

In 2012 Darren wrote the workbook Engaging Sales Success for non-sales people who still have to sell.

Click below to access the following services

To order Richard’s latest book
To enquire about Media Interviews
To enquire about us speaking at your event
To talk with us about your business



What Are You Selling?

The Most Powerful Question In Selling  Answer this simple 5-word question, stand back and watch the queue of clients form [...]