Growing A Profitable
Accounting And Advisory Tax Practice…

…Starts Here!

Growing A
Profitable Accounting
And Tax Practice…

…Starts Here!

Our Story

Hi, I am Darren Eagle and in April 2014 I took over as Head Of Sales & Marketing for entrepreneurial accounting firm RightWay. RightWay was started by Xero’s co-founder Hamish Edwards and 4 others back in 2011. During my two years at RightWay we grew by 400% and went from a staff of 18 to 85 as we set about disrupting the market and leading the way for many other firms to follow suit!

I turned to hired marketing gun ‘Richard Petrie’ for assistance and together we formulated a strategy that had RightWay signing on 145+ new clients every month. Richard had been coaching marketing for professional services for 12+ years and had a deep understanding of the problems facing accountants when it came to attracting new clients and earning what they deserve.

In October 2016 we recognised there was a massive gap in the market when it came to helping accountants grow their businesses and by November 2016 we had set about plugging that gap.

Knowing how time poor many accountants are, we had to develop something that got fast results, was accessible 24/7, was easy to absorb and also provided implementation support to make sure action was taken. We recognised that many firms were looking for a growth process they could turn on and off as required and didn’t require hours per day to manage.

Over the last three years we have developed strategies and processes that help accountants attract better quality clients who never challenge fees and willingly refer other high value clients of a similar quality. 

What do you need help with today?

The Accountants Marketing Flowchart System

Discover How To Find And Attract
The Best Clients With This Free, Step-by-Step Systemized Flowchart


The Dirty 30 Referral
Strategies For Accountants

The #1 Referral strategy for accountants that ensures a steady flow of high quality and high value clients…


Download The Monkeys Fist For Accountants

Learn why traditional marketing and advertising does not work for the accounting profession and what you should do instead…


Free Educational Material

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Richard Petrie
Creator of The FISH Client Attraction System For Accountants

Former International Cricketer, Richard has been helping professionals in the accounting industry around the world for over 12 years by sharing his knowledge and experience on how to attract leads and convert them into high paying advisory clients.

Richard is the author of What To Do If Your Marketing Sucks and is regularly sought after to speak at corporate events and was recently the guest speaker at Deloitte in NZ where he talked about resilience and mental toughness.

Richard has spent years studying the psychology of how and why people buy and in this webinar he will show you exactly what works and why.

You will love what he has to say.

Darren Eagle
Sales Mentor

Darren is a highly respected sales mentor and coach in the accounting industry who specialises in coaching accountants how to sell, without sounding ‘salesy’.

Between April 2014 and March 2016 Darren worked inside what became the fastest growing accountancy firm in Australasia (at the time) as their Head Of Sales Coaching & Marketing.

During that time the company experienced a 400% lift in client growth and were largely recognised as being the pioneers of cloud accounting and original disrupter of the industry.

Darren has hands on experience implementing what Richard teaches and combines Richard’s marketing knowledge with his sales skills to provide accounting firms with measurable sales and marketing success.

In 2012 Darren wrote the workbook Engaging Sales Success for non-sales people who still have to sell.

Click below to access the following services

To order Richard’s latest book
To enquire about Media Interviews
To enquire about us speaking at your event
To talk with us about your business



Partner Paralysis

One of the more common questions I get these days is "What made RightWay different?" It's a question I think [...]